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Brazil Week starts with promotions and offers for consumers

The campaign will be held from September 3 to 13 and wants to stimulate sales

Brazil Week starts with promotions and offers for consumers
Offers go through September 13, - Photo: Stock Photos

Sep 3, Attention consumers! The second edition of Brazil Week begins on Thursday (03), which will bring offers and promotions to stimulate retail sales. The event runs until September 13. This year's slogan is “All together safely for resumption and employment”.


An initiative of the Special Secretariat for Social Communication (Secom) of the Ministry of Communications, Semana Brasil is coordinated by the Institute for Retail Development (IDV).


The event was thought to be the first commemorative date of retail after the reopening of commerce, which has been restricted since March due to Covid-19. Participating stores in the area of ​​food, furniture, appliances, bookstore, clothes, shoes, building materials, toys, supermarkets and pharmacy. In 2020, the week will encourage the participation of small and medium-sized companies.


“We are working together with trade associations, clubs of store owners across the country who are committed to sponsoring a major event with promotions, prices, terms. Our goal is to resume activities that were badly damaged by the pandemic, ”said IDV president Marcelo Silva.


One of the consumers who is waiting for the promotions is the public servant, Luise Gomes, 30, a resident of the Federal District. A newlywed, she believes that Brazil Week discounts may be the missing opportunity to finish furnishing her home.


“We still don't have a retractable sofa and a Smart TV. We've been researching, since we got married, prices to see how much money we need to collect. But the price is still slightly above what we would like. We saw that there will now be an opportunity for Semana Brasil, that some stores have a plan to give discounts of 30% to 40%. Then we can pay in cash. We are confident and optimistic ”, said Luise Gomes.


Increase in sales

In the first edition of Semana Brasil, in 2019, online sales during the period grew 41% compared to the same period in 2018, according to Ebit / Nielsen. Retail sales also registered nominal growth of 11.3%, according to a survey by Cielo. More than 14 thousand companies participated.


The government's expectation is that the 2020 event will bring even better results to the economy.


Mission

The mission of Semana Brasil is to transform the month of September, traditionally of low promotional appeal, into another period of promotions, to warm up the economy and move trade.


“We intend that the trade resumes its activities from September so that we have a better four-month period, from September to December. I can already see a recovery and it comes with the confidence of consumers that, gradually, we will be able to normalize the situation. We need to resume activities to increase consumption, consequently production, employment, income, taxes, ”said Marcelo Silva.



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