The objective is to support the development of cities and, at the same time, offer better experiences to tourists.
Jan 9, Sao Paulo: The Ministry of Tourism signed a partnership with the Argentine institute Ciudades Del Futuro (ICF) and with the State Mercantile Society for the Management of Innovation and Tourism Technologies (SEGITTUR), from Spain, for the construction of a methodological model that allows the development of Intelligent Tourist Destinations in Brazil with a view to improving the management and levels of tourist competitiveness of destinations.
An Intelligent Tourist Destination is thus characterized by offering visitors innovative and quality products and experiences, based on the structuring and convergence of five pillars: governance, innovation, technology, sustainability and accessibility. That is, when it comes to smart tourist destinations, digital technology is just one of the pillars of necessary improvements in destination management.
“Tourists are increasingly demanding and interactive. The actions of the Ministry of Tourism aim to enhance technological development and present more competitive, attractive and innovative destinations, both for visitors and residents ”, highlighted the national secretary for Development and Competitiveness of Tourism, William França.
The methodology developed by SEGITTUR will be adapted to the Brazilian reality by the Ciudades Del Futuro Institute. The idea is to implement it, initially, in five destinations in the country, representing the five Brazilian regions, in a pilot project. With this, it will be possible to analyze the current procedures and the implementation of the strategies, considering the regional specificities.
The director of the Department of Marketing and Competitive Intelligence for Tourism, Nicole Facuri, points out that the initiative should boost Brazil competitively worldwide. “We will have a technical reference to favour the improvement of the tourist positioning of Brazilian destinations at national and international levels, which will benefit the entire tourist system of Brazilian destinations, including public managers, entrepreneurs and, by extension, the set of local communities and its residents. ”
The initiative involves, in addition to the development of a methodology adapted to the Brazilian reality for the development of Intelligent Tourist Destinations, the situational diagnosis of the five destinations that will be part of the pilot project and the training of federal and local managers.
It is also planned to monitor the implementation of solutions related to efficiency in governance; the correct use of public resources; respect for accessibility standards and sustainability principles; and the use of technology in favour of enhancing destinations and heritage, while meeting the demands of tourists and visitors.
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